Innovative concept of packaging design
Peter Zhuangke, a famous business thinker in the 20th century, believed that business has two functions-marketing and innovation. This article is a fusion of these two concepts. Essentially, packaging is a marketing tool, the last marketing message your customers see before they buy your product. If your product is sold in a retail store, then packaging design will become a major factor in measuring the success of your product.
Nowadays, to make your product stand out from hundreds of similar products, you have to design it differently. See what your competitors are doing, while ensuring that your design is unique. Innovative packaging will make your product eye-catching, help you build your brand, and give your product a human touch. Whether you like it or not, people often judge the quality of your product first through packaging.
So, how can you make your packaging design unconventional? You can spend thousands of dollars to get some ideas from a packaging design company, or you can think about it yourself. Here are ten ideas that can stimulate your thinking and help you come up with innovative packaging.
1. Design reusable packaging
The small beverage market has matured and competition is fierce. If you think there is nothing new and interesting here, then you are wrong. POM Tea company launched a special packaging. Its product itself is very special-it is tea with pomegranate juice. The packaging is even more worth mentioning: the drink is packed in a commonly used long glass product with a lid and a heat-shrinkable label, which says: remove the label and leave the bottle. The product is about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.
2. Add a small decoration to the packaging
Sometimes your packaging is very standardized, and adding some small modifications can make it unique. AMY’S KITCHEN made such a change in its pasta sauce production line. The sauce is packaged in standard-size jars, with standard color labels. What distinguishes it from a lot of products is its paper and the golden ring on the lid of the can. It looks like a grandmother's packaging, so it's hard not to pay attention to it when you walk across the shelf.
3. Put packaging design first
Many people think that products should be put first and packaging second. But Method Products is just the opposite. They focused on the design of the packaging from the beginning-they wanted to design a beautiful packaging, you don't have to hide it to hide the ugliness. They have designed a series of high-quality cleaning supplies and packaging, which can be placed in the kitchen or bathroom like decorations. These products are very prominent in supermarkets.
4. Design the packaging to be interesting
Interesting packaging is not just a patent for children, adults also like interesting things. The mainstream design style that occupies the packaging of children's products, such as bright colors and different general shapes, can also be used in the packaging design of adult products, and it can only be more refined. The first industry that incorporates "fun" elements in packaging design is the wine industry. As long as you spend some time visiting the local small shops, you can find horses, penguins, kangaroos, frogs, swans, etc. on the labels of many wine bottles. There is no need to prepare a penguin-shaped bottle, just printing a penguin on it is enough to make it eye-catching.
5. Show off the color of the product
CANDLE-LITE is a giant in the candle industry with 160 years of candle manufacturing history. Their packaging is not peculiar, they only use transparent bottles, but the colors used are really amazing. They painted the multi-layer candles with bright colors and let the colors shine through the transparent glass bottles. The back of the label on the surface of the bottle is white, which highlights the color of the candle in the bottle. Therefore, they can be easily distinguished from other similar products on the candle shelves in the supermarket.
6. Double-sided printing-extend your label
If your product is a transparent liquid, packed in a transparent bottle, then there is a way to give you more packaging design space, and the cost is very low. I mean you can print something on the back of the label. Of course, regular information cannot be placed on the back of the label, but you can print content such as debates, stories about the company, or suggestions for better use of the product. This is a very simple way to give your customers more information without destroying the image of the packaging.
7. Try a metallic look
Many labels are printed on white or transparent materials, but you also have many other options. One solution worth considering is to use metal foil as a label or packaging. If the design is good, the metal appearance is much better than the white one, and it will not be much more expensive.
8. Design packaging based on the