• Categories:Industry News
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• Time of issue:2020-03-23
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(Summary description)For brand owners, retail packaging has an irreplaceable role in marketing and promotion, because before consumers make a purchase decision, retail packaging is the last part of the interaction between consumers and the brand. Therefore, the design of the content and effect on the front of the retail packaging (the main display surface) should be able to aggregate the three major functions of brand promotion, marketing promotion, and product advertising. Professional packaging designers can enable the above three functions to be fully realized on the packaging, and even more functions can be achieved.

Mr. Monogatari tells you carefully! ~

Principle 1: Position the brand

For brand positioning, it is necessary to clarify the core values ​​of the company and its brand.

When positioning a brand, you must not underestimate the understanding of today's consumers. You must repeatedly ask questions about the product that you may encounter, such as: Is this a unique value positioning? What are the main product advantages? Can it bring about the optimization of lifestyle? Can it help consumers gain convenience?

When making product extensions for a new brand or an old brand, packaging designers must always bear in mind that attracting consumers’ attention is the most important goal.