• Categories:Industry News
• Author:
• Origin:
• Time of issue:2020-03-23
• Views:4

(Summary description)1. The traditional style regained its vitality
The ancient style of commodity packaging not only plays an important role in the trend, but also conveys a sense of reliability. Based on this, many brands and products can more easily gain the attention of consumers, because they know that they can be trusted by the public, and packaging happens to be able to convey this key message.

2. Personalized packaging begins to prevail
At present, personalized packaging has become one of the effective tools used by brands to attract customers. Brand suppliers have begun to use the Internet and social media to increase their corporate influence. Consumers have a deeper understanding of the term "private customization" than before. For example, Heinz ketchup, which is popular in the United States with a personal name as a label, is very popular because you can give it as a gift to your friends and lovers. At the same time, technological progress has made products more creative and cheaper, and the rise of personalized packaging has well reflected the vitality of the packaging industry.

3. Sub-packaging is emphasized
In order to be successful in the market, brand owners need to understand the potential needs of consumers. Product packaging can also help consumers to distinguish the specific amount without knowing the amount of consumption, which makes the product packaging look more "CUTE".

4. Creative packaging is popular
For brand owners, the ultimate goal of a good packaging is to be able to win the attention of consumers on the supermarket shelves for the first time, so that they can finally buy, which is the so-called "love at first sight". In order to achieve this goal, brand owners must convey the uniqueness of their products when advertising. Similarly, some liquor brands choose to use old-fashioned design concepts to deliver trustworthy signals to consumers. Loyalty, simplicity and cleanliness are all important messages that brands want to convey to customers. To

5. Technology is constantly improving
Now, technological innovation has produced a huge impetus in the packaging industry. How should we apply these innovative technologies to specific packaging? Natural and concise design, packaging rich in environmental protection concepts will always win the affirmation of consumers, and packaging that emphasizes functionality will also give consumers unexpected surprises.